Have you described the situation?  What do you do and why does it matter? Why should a potential supporter care?

 Is there a timeliness to the issue or project? Can the potential supporter understand why it matters now? 

Is it clear why you are the best person or organisation to meet this need?

 Have you invited your potential supporter to be part of the solution and take action? Why them? 

 Is it clear what’s at stake if the work cannot continue or the opportunity is missed?

Can your case for support be tailored to different channels and audiences?

Have you used data, imagery, quotes or case studies to show not just tell the need and impact of your project?

Does your case for support speak to donors' hearts (emotion) and minds (evidence)?

Is the language used Plain English, avoiding use of jargon or insider terminology?

Have you centred the potential supporter, rather than you or your organisation in the case for support?