The use of generative Artificial Intelligence (AI) for content creation marks a change for the role of AI in culture and creativity. AI systems have been shaping cultural consumption for some time, for example through personalisation algorithms on streaming platforms. However, as readily accessible consumer products have entered the market in recent years, there has been a strong increase in the use of generative AI systems for content creation and to produce creative works.

Creative Australia has launched principles to provide guidance on using generative AI for creative output.

The principles are intended to promote a thriving creative industry, centred on human creativity, that generates opportunities for a broad a range of practitioners and businesses and supports artists to engage in creative practice.